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Apple Inc. (AAPL)

NASDAQ NMS - GLOBAL MARKET · Technology · US

$342.37
▼ 0.52% today
Yen Carry Trade Risk (M7)Tariff-Exposed (China + Imports)

Should you buy AAPL?

Bearish

Apple Inc. is down 0.5% today, a moderate move. Recent news mentions guidance cut and geopolitical tensions, which may be contributing to the decline. AAPL is trading near its 52-week high ($355.38), showing strong long-term momentum.

  • •News: guidance cut
  • •News: geopolitical tensions
  • •Near 52-week high

This is educational analysis, not investment advice. Past performance doesn't predict future results.

Market Cap

$4.98T

52W High

$345.79

52W Low

$338.30

Industry

Technology

Understand the fundamentals

Plain-English rules of thumb for beginners — tap the  to learn each one. Not investment advice.

P/E — Price / Earnings
37.8xTake a closer look

How many years of profit you're paying for. Lower can mean cheaper — but a very low number can also signal trouble.

Pricey — the market expects high growth.

P/B — Price / Book
44.1xTake a closer look

Price vs the company's net assets (book value). Under 1x means it trades below what it owns on paper.

High — you're paying a big premium over assets.

ROE — Return on Equity
127.6%Looks healthy

How efficiently the company turns shareholders' money into profit. Higher is better.

Strong — uses your capital efficiently.

Net Margin
27.6%Looks healthy

Of every $100 in sales, how much becomes actual profit. Higher = more profitable business.

Highly profitable per dollar of sales.

Dividend Yield
0.51%Info

Annual cash the company pays you, as a % of the share price. Not better or worse — just a different kind of return.

Pays you cash while you hold.

These signals are simple, sector-agnostic rules of thumb (a “good” P/E for a bank differs from a tech firm). Use them to learn what to look at — not as buy/sell calls.

Recent news

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