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Amazon.com Inc (AMZN)

NASDAQ NMS - GLOBAL MARKET · Retail · US

$234.70
▲ 0.82% today
Cloud HyperscalersConsumer DiscretionaryE-commerce & RetailYen Carry Trade Risk (M7)

Should you buy AMZN?

Bullish

Amazon.com Inc is up 0.8% today, a moderate move. Recent news highlights record performance and new business deal, supporting the upward move.

  • •News: record performance
  • •News: new business deal

This is educational analysis, not investment advice. Past performance doesn't predict future results.

Market Cap

$2.50T

52W High

$236.87

52W Low

$231.53

Industry

Retail

Understand the fundamentals

Plain-English rules of thumb for beginners — tap the  to learn each one. Not investment advice.

P/E — Price / Earnings
29.0xAverage

How many years of profit you're paying for. Lower can mean cheaper — but a very low number can also signal trouble.

Around the market average.

P/B — Price / Book
5.1xTake a closer look

Price vs the company's net assets (book value). Under 1x means it trades below what it owns on paper.

High — you're paying a big premium over assets.

ROE — Return on Equity
23.3%Looks healthy

How efficiently the company turns shareholders' money into profit. Higher is better.

Strong — uses your capital efficiently.

Net Margin
12.2%Average

Of every $100 in sales, how much becomes actual profit. Higher = more profitable business.

Reasonable profitability.

These signals are simple, sector-agnostic rules of thumb (a “good” P/E for a bank differs from a tech firm). Use them to learn what to look at — not as buy/sell calls.

Recent news

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