Alphabet Inc. (GOOGL)

NASDAQ NMS - GLOBAL MARKET · Media · US

$280.03
▲ 0.37% today
AI Software & ApplicationsCloud HyperscalersSocial Media & Digital AdsAutonomous DrivingYen Carry Trade Risk (M7)

Should you buy GOOGL?

Neutral

Alphabet Inc. is roughly flat today (+0.37%). Recent news highlights dividend increase and AI-related growth, supporting the upward move. GOOGL is 31% below its 52-week high of $408.61, in deep correction territory.

  • •News: dividend increase
  • •News: AI-related growth
  • •31% below 52-week high
  • •Near 52-week low

This is educational analysis, not investment advice. Past performance doesn't predict future results.

Market Cap

$3.44T

52W High

$281.61

52W Low

$277.20

Industry

Media

Understand the fundamentals

Plain-English rules of thumb for beginners — tap the  to learn each one. Not investment advice.

P/E — Price / Earnings
14.6xLooks healthy

How many years of profit you're paying for. Lower can mean cheaper — but a very low number can also signal trouble.

On the cheaper side vs the market.

P/B — Price / Book
6.2xTake a closer look

Price vs the company's net assets (book value). Under 1x means it trades below what it owns on paper.

High — you're paying a big premium over assets.

ROE — Return on Equity
42.6%Looks healthy

How efficiently the company turns shareholders' money into profit. Higher is better.

Strong — uses your capital efficiently.

Net Margin
50.0%Looks healthy

Of every $100 in sales, how much becomes actual profit. Higher = more profitable business.

Highly profitable per dollar of sales.

These signals are simple, sector-agnostic rules of thumb (a “good” P/E for a bank differs from a tech firm). Use them to learn what to look at — not as buy/sell calls.

Recent news

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